"For a brief period this week, all of the Washington state calls were being forwarded to the Florida Kid care program, which was a little disconcerting for some callers," said agency spokesman Jim Stevenson.
The toll-free number used for the program was set up by the federal government, which has a big time contract with AT&T to administer the lines, Stevenson said, and they went haywire Monday. "Apparently it was a dozen states, for a few hours their calls got misdirected to Florida."
Alls well at 877-543-7669 now, he reports.
The bus is part of a broader effort called Apple Health for Kids. You can see the 30-second spot here.