Readers will get expanded, more colorful TV book today

December 12, 2010 

The Olympian is launching a new and improved TV book today.

If you’re not one of the 5,000 readers who opted to pay the extra 25 cents per week for this service, you may be wondering why a better television guide would interest you.

Good question. We know that most of our readers use on-screen viewing guides to decide what to watch. That’s why we made our TV book an option last year for Sunday subscribers who may or may not need a weekly guide to supplement our daily prime-time grids.

Over the past year and a half, we’ve published a 16-page book that included only channel grids and a single photograph on the front cover. Over time, users of the book have suggested improvements. We listened.

The TV book included with today’s Olympian represents those suggestions.

Whether you previously opted in or not, take a moment to browse through the new South Sound TV book inside today’s paper. I think you’ll like what you find there.

We’re including the upgraded TV book in everyone’s newspaper for the next three weeks so you can try it out. If you like it, you can opt-in at the new price of 50 cents per week, which pays for the content and for the carriers who must keep track of which customers get a book and which ones don’t.

Here’s how we’ve improved South Sound TV:

 • We’ve doubled the size of the guide from 16 to 32 pages.

 • Each day’s grid will now include daytime and overnight programming. Each grid will cover a full 24 hours, not just the prime time hours.

 • We are color-coding the grids by type of programming for easy viewing. For example, all sports broadcasts will be green, movies will be blue, children’s programs will be pink and so on.

 • We’ve expanded the sports and movie listings. Every sporting event and every movie on television that week will be included in these summaries and reviews.

 • The increased number of pages provides more space for columns about soaps, celebs and sports stars. We’re including a new crossword puzzle, sports trivia and other games.

 • We’re adding color inside the book, including a full-color cover story.

If you’re happy with the prime-time grids in the daily, we understand. But, if you like this new, expanded guide, you can subscribe by calling 1-800-905-0296. If you’re already receiving South Sound TV, you don’t have to do anything. We’ll automatically upgrade you.

ET CETERA

Were you also appalled by the actions of the 30-year-old Olympia man who is accused of chopping off the head of his neighbor’s cat with a dull machete last month? Here’s a way to strike back. The Dugan Foundation has launched a Happy Howlidays pet drive that will gather food, blankets, leashes and flea treatment for animal shelters, rescue groups and low-income pet owners. You can drop off donations at Heritage Bank locations in Tumwater, Lacey and Olympia … There’s still time to give warmth and hope to children and teens. The Garden Courte Memory Care Community is collecting winter coats through Dec. 17. Call them at 491-4435 … Outdoors activist Jim French received the Olympia Mountaineers branch service award for 2010 … I’m still looking for names of Everyday Heroes. These are people who are doing something amazing for family, neighborhoods or the whole community, but who don’t think of themselves as special people. Send me their names and a brief description of why they should be recognized in my year-end column.

George Le Masurier, publisher of The Olympian, can be reached at 360-357-0206 or glemasurier@theolympian.com.

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