Hunting equipment leads Cabela's sales

March 3, 2011 

Hunting equipment sold at the outdoors store Cabela's represented the largest percentage of the company's retail merchandise revenue, according to its annual report, also known as a 10-K filing, which was filed with the Securities and Exchange Commission this week.

For 2010, hunting equipment represented 44.5 percent of retail merchandise revenue, followed by clothing and footwear (24 percent), fishing and marine equipment (14.2 percent), gifts and furnishings (8.8 percent) and camping equipment (8.5 percent).

The 44.5 percent figure for hunting equipment last year was down slightly from 45.3 percent in 2009, the filing shows. In addition to selling equipment, accessories and supplies for hunting and sport shooting, the company’s “hunting products are supported by in-house services such as gun bore sighting, scope mounting and bow tuning,” the filing states.

The 195,000-square-foot Cabela’s store in Lacey opened in November 2007. The Lacey store is one of the company’s larger stores, but it is not the largest. The largest can be found in Hamburg, Pa., which measures 246,000 square feet. Cabela’s is based in Sidney, Neb.

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