According to some it is because he is more “likeable” than his opponent. Given the above, we don’t need someone who is “likeable” as our president. That should be left for movie stars and other celebrities. What we need is someone who has good ideas on how to get us out of this slump. If he is a crusty no-nonsense guy (that is the strongest word I am allowed to use) all the better.
But we definitely need someone who knows how to lead. And not from behind, which I was always taught is where you are if you are a follower, not a leader.