Subscription model will give readers more choices

December 2, 2012 

More than 165,000 South Sound residents read The Olympian in print and online every week, which is more than 60 percent of the region’s population.

That makes The Olympian and theolympian.com the most popular source of news and information in the region, and our readership is growing every day. More than half a million unique visitors come to our website every month, viewing around 4 million pages.

Throughout history, readers have always thought of “the newspaper” as the printed product that gets delivered to your home every morning.

Not anymore.

With the technological advances in mobile phones, tablets and social media platforms, today’s readers want instant, convenient access to their “newspaper.” To meet that demand, The Olympian has transformed itself into a 24/7 information specialist, and we can deliver breaking news through a variety of platforms.

The definition of today’s “newspaper” includes the print version you might be holding right now, while sipping your morning coffee. But it also encompasses the many other digital platforms from which you can access our content.

Beginning this month we are joining hundreds of other daily newspapers around the country that have implemented new payment plans to give readers multiple options on print and digital subscriptions. The idea is to give all of our customers all the news they want, when and how they want it.

Starting Dec. 17, our digital content will become part of our subscription packages. You will receive access to all The Olympian platforms at no additional cost until your current subscription expires.

When your subscription renews, print subscribers will receive digital access on all platforms for $2.50 a month (just over eight cents a day). Nonsubscribers who want to subscribe to the paper only on a digital platform will pay $9.95 a month (or about 33 cents a day).

Our digital offerings include our website (theolympian.com), our mobile apps available for both the iPhone and Android phones, and our digital replica edition of the printed Olympian (available on the desktop, laptops and tablets). Digital subscribers also will get access to our archives and to databases not otherwise available to print subscribers. And we are working on other products that will become available to subscribers with digital access in coming months.

Digital subscribers also will be able to access popular blogs, videos and photo galleries, and be able to comment on stories and blog posts.

Nonsubscribers will be able to access only a limited amount of digital content after Dec. 16. Access to the home page, the obituaries and classified advertising will not be restricted, but most other content will be limited to 15 page-views a month.

Current subscribers will need to activate a digital account to take advantage of The Olympian’s digital features after Dec. 16. Expect to see more detailed instructions in the paper and on our website as we get closer to the go-live date.

We know South Sound readers value our journalism and opinion, and we will continue to invest in that for all of our subscribers, both print and online. This new digital subscription model helps us remain the region’s most trusted source of news and information.

George Le Masurier, publisher of The Olympian, can be reached at 360-357-0206 or glemasurier@ theolympian.com.

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