In advance of the event, organizers of the rally have issued "expectations" for their supporters. Among them:
- "Responsible legal carry is permitted and encouraged. But, keep in mind, we're not trying to have a media field day with what looks like a bunch of paranoid hillbillies or crazed militants, so carry responsibly and respectfully. Concealed carry is encouraged and permitted ONLY if you have your Washington State CPL."
- "Please dress appropriately for the message we are trying to convey. The media will misconstrue our message if we all show up in camouflage or fatigues (see: crazed militants). A nice shirt, slacks, jeans and t-shirts for some, for some, a suit and tie. The general consensus is business casual, but at the very least, nothing extreme. Let's freak the media out with such a positive image of the American gun owner that they cannot spin a negative message."
- "If you carry a handgun, YOU WILL KEEP YOUR WEAPON HOLSTERED AT ALL TIMES. I don't care if the Westboro Baptist Church shows up; all weapons must stay holstered."
The gathering at the state Capitol Campus is among the Guns Across America rallies happening around the nation that day.