Target sets its sights on Canada for expansion

• Published February 28, 2013 Modified February 27, 2013

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Target is drawing its bull’s-eye on Canada in 2013.

Its investment in a Canadian launch this year and weaker-than-expected holiday sales caused Target Corp.’s net income to fall 2 percent in the fourth quarter of last year. But the second largest discounter in the U.S. said its foray into Canada, policy of matching competitors’ prices and new designer lines will help its business this year. The retailer pulled out all the stops during the holiday season, which runs from November through December. It launched a line of gifts created by 24 high profile designers in partnership with luxury department store Neiman Marcus and offered to match prices of online competitors such as Amazon.com, Walmart.com, Bestbuy.com and Toysrus.com.

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