Walmart sells Twinkies early, despite request to wait

The Associated PressJuly 13, 2013 

NEW YORK – Wal-Mart is making Twinkies available this weekend, even though Hostess says it asked retailers to wait until Monday to start selling the spongy yellow snack cakes.

The world’s largest retailer announced Friday that the cakes were available at about 1,600 stores and that about 3,000 of its 4,000 U.S. stores should have them by Sunday morning. That’s a day before the July 15 return Hostess has trumpeted in its marketing.

Hostess said in a statement that it shipped out products to give retailers the same opportunity to display the product on Monday, and that it didn’t give any retailer exclusivity.

The new owners of Hostess have said the company will be freezing Twinkies for about 10 percent of its retailers upon request, which lets stores stamp their own expiration dates. Hostess has also said that Twinkies now have a shelf life of 45 days. That’s nearly three weeks longer than the 26 days the previous company had stated for the cakes.

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