It has taken 10 years to perfect, but President John Backman and his partners in The Lazer Putter Company have finally arrived, selling a line of their own putters or customizing putters that emit a green laser to help pros or amateurs with their putting aim.
It works simply enough: Line up your shot, adjust the green laser to the target — the hole in the putting green, of course — and then stroke the ball.
Word-of-mouth marketing, wholesaling, demonstrating the product at golf courses and professional golfers endorsing the product have helped Lazer Putter gain traction in the market.
The business is set on selling 1,000 units by Jan. 1, Backman said.
Backman also is set to demonstrate the putter on The Golf Channel at 4:30 p.m. on Tuesday.
And bigger developments potentially are on the way, including financial and marketing help from two big company names in the golf world, said Backman, adding that he can’t disclose names just yet.
If those deals come through, it likely would change the business overnight from one that manufactures the clubs in Backman’s garage to a new location.
“The goal is to stay here and keep it here,” said Backman, 48, adding that the deal likely would result in a partnership.
Lazer Putter sells its own putter for $189 and customizes putters for $250. Several pros have shown interest in getting a customized club, including golf pro Peter Jacobsen, who is set to appear with Backman during his Golf Channel demonstration.
Michael Putnam of Tacoma, who will participate in his first PGA tour event in the San Jose, Calif., area, also got a customized Lazer putter.
Putnam is a member of the Tacoma Country & Golf Club and saw it in use one day.
“I knew I needed it at that point,” said Putnam, who has owned a Lazer putter for all of two weeks.
Putnam is convinced it is the best way to line up your putt.
“It is the biggest part of anyone’s golf game,” he said.
Putnam recently qualified for the PGA Tour after becoming one of the top money earners on the Web.com golf tour.Rolf Boone: 360-754-5403 email@example.com