Alpine Experience to close, new business will emerge in spring

Staff writerJanuary 30, 2014 

The downtown outdoor retailer Alpine Experience will close, following a retirement sale and storewide liquidation to mark the retirement of longtime owners Val and Steve Hyer, Sr.

Co-owner Joe Hyer, key staff, and Ray LaForge, the former owner of Olympic Outfitters, will collaborate on opening a new store this spring, according to a news release.

Here's more from the release: 

“The company operating agreement, to be in compliance with state laws, states that when owners retire, the company is dissolved, and all assets are disposed of,” says Joe Hyer, founder of the company.  The only method to keep the current LLC would be significant new capital infusions by the sole remaining owner, which is simply not possible.

"The Alpine Experience will be dissolved, but key long-time employees, in coordination with outside investors, including former Olympic Outfitters owner Ray LaForge, have developed a new retail concept, building on the strengths of Alpine Experience, but also recognizing the dramatic changes in the marketplace over the last decade.  

"The new retail ‘Marketplace’ will include the Bike Stand, The Olympia Footwear Company, a café, everyday essentials, and several ‘concept shops’ from key brand partners.  The concentration of this new company is on being a community-based retail marketplace.  The new company will be seeking investors and partners in the coming months."

Rolf Boone 360-754-5403

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