Local juice bar business inspired by quest for healthier life

Zoe Juice Bar opens near Ralph’s Thriftway, offers blends of fruits and vegetables

rboone@theolympian.comFebruary 16, 2014 

Business owners can be inspired in many ways to open a business.

In the case of Jason Phillips, co-owner of Zoe Juice Bar in Olympia, he got into business because he wasn’t feeling well.

Phillips has celiac disease, which means he is gluten intolerant.

But by making fruit and vegetable smoothies at home, as well as raw juice, he started to feel better.

He and his wife, Briana, finally decided to bring it to the masses, opening Zoe Juice Bar in December in a recently renovated building in the parking lot across from Ralph’s Thriftway.

The business sells fruit and vegetable smoothies and raw juice, and business has been steady.

On the day that Jason met with a reporter, a steady stream of customers filled the 650-square-foot business.

Jess Peterson of Olympia was one of those customers, saying that she was visiting the business for the fourth time.

She said she feels energized after she has one of Zoe’s drinks, and although she makes them at home, they always taste better at Zoe Juice Bar, Peterson said.

Asked why she didn’t consider getting a cup of coffee at Starbucks across the parking lot, she replied: “This is healthy.”

A 16-ounce smoothie sells for $6, while the raw juice — it has no syrup or other additives — is $5 for a 12-ounce size and $6 for a 16-ounce size. There’s also a children’s size for $3.

Here are some of Zoe’s popular drinks:

 • Green Goodness, a raw juice drink made with spinach, kale, apple, cucumber, celery and ginger.

 • Zinger, a raw juice made with orange, ginger, lemon, carrot and cayenne pepper.

 • Green Garden, a smoothie made with cucumber-apple juice, kale, spinach, mango, papaya, strawberry, pineapple and banana.

Other ideas for the business are forthcoming: Zoe Juice Bar is set to bottle its product and sell that at the store, and once the weather improves, the business plans to set up outdoor seating and possibly planter boxes.

Zoe Juice Bar

Location: 1851 State Ave. NE, Suite 101, Olympia. The site is in the Ralph’s Thriftway store parking lot, across from the main store.

Owners: Jason and Briana Phillips.

Years in business: Zoe Juice Bar opened Dec. 14.

Type of business: Sells smoothies and raw juice.

Online: zoejuicebar.com.

Employees: Four.

Hours: 7:30 a.m.-6 p.m. Monday through Friday; 10 a.m.-4 p.m. Saturdays; noon-4 p.m. Sundays.

Advice to business owners: Be prepared for things to take longer than you expect.

About the name: Zoe is the Greek word for life.

Did you know? Before the Phillips opened their juice bar, Jason Phillips visualized the space by drawing the business to scale in chalk on a dead-end street.

Rolf Boone: 360-754-5403 rboone@theolympian.com

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