Olympian readership up, circulation down

THE OLYMPIAN | • Published October 27, 2009

Comments (0)

Average print readership in Thurston County for The Olympian rose by 1.9 percent to 114,562 for an average seven-day period in the six months ending in September 2009 compared with the like period in 2008.

Readership measures the number of persons who read the paper’s content, not just the number of papers sold.

Print circulation at The Olympian fell by 8.2 percent during the period to 27,023, according figures released Monday by the Audit Bureau of Circulations and Scarborough Research.

Most Western Washington newspapers saw circulation declines during the latest period. The News Tribune in Tacoma reported a Monday-through-Friday print circulation decline of 14.8 percent to 90,546 in the six months ending in September.

The Seattle Times’ circulation grew by 32.6 percent in that period, but compared with the combined circulation of the Times and the Seattle Post-Intelligencer, the Times circulation was down 16.7 percent to 263,588.

The P-I halted print circulation in March.

John Gillie, The News Tribune