As far as trends in laundry detergent go, the use of plant-based, nonsynthetic ingredients is, well, so yesterday. Everybody, including domestic doyenne Martha Stewart and big name brands such as Arm and Hammer and Clorox, are doing it. The new thing in eco-friendly laundering revolves around packaging - a shift away from cumbersome plastic jugs.
Case in points are Dropps (www.dropps.com), biodegradable capsules filled with a pre-measured dose of super-concentrated detergent take their cue from dissolving dishwasher detergent packets. And then there are the tiny-teeny pump bottles from Method filled with ultra-concentrated, plant-based detergent. I’ve tried out both of these jug-less wonders and must say that they’ve made hauling dirty clothes to my local laundromat in Brooklyn a lot easier.
New to the less-wasteful, easier-to-transport laundry detergent packaging scene is Berryplus (berryplus.com/), a design-centric, eco-friendly brand that launched at select college campuses over the summer (and Newark Airport, of all places, in November).
Now the brand has launched at Alice.com in addition to the Berryplus online store.
Berryplus’ packaging, conceived by a “multidisciplinary solutionist think tank” (read: design and branding firm) called The Moderns, is intriguing.
When you buy Berryplus, you get a lightweight, clamshell container (not much unlike a birth control pill case) made from recyclable materials that contains miniature vials filled with 2-milliliter (less than half a teaspoon) micro-doses of 99.8 percent natural detergent. Only one dose per load is required.
According to the company’s blog, Berryplus uses 30 percent less packaging than standard jug detergent, requiring 3.67 times fewer trucks to transport the stuff.