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July 5, 2014 12:00 AM

A messaging app that doesn’t use words at all

I ignored the Yo app – yes, the one that lets you send the word “Yo” and nothing else – even after it was covered by Financial Times and the Wall Street Journal. I ignored it when it passed 1 million downloads and raised $1 million in funding. I kept ignoring it when clones proliferated, one of them only able to say “Hodor!” like the laconic character in “Game of Thrones.”

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