Opinion Columns & Blogs

July 23, 2014

Take the cool out of Kools

To buy cigarettes in Australia, you have to pick up a dull green package plastered with photos of a shriveled infant, a blackened lung or an old man with a tracheotomy hole in his throat. You also need to look closely because the only difference among brands is the name in a small, prescribed font on the bottom quarter of the pack. This arrangement, implemented in 2012, made Australia the first nation both to require graphic images and ban enticing logos on cigarette packs.

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