The high point of the recent Republican presidential candidates came when Donald Trump announced that he had made a donation to Hillary Clinton in order to … get her to come to his wedding. Where to begin with such a statement?
I’ve known brides and grooms who cherished a vulgar belief that weddings have a three-figure admission fee, in cash or kind. But outside of romantic comedies, I’ve never heard of a wedding in which the payments ran the other way. Trump touts himself as a dealmaker, but if this is an example of his negotiating prowess, do you really want him in charge of your international treaties? “I’m afraid I won’t even consider withdrawing our troops from your border unless you also allow me to give you a billion dollars, a weekend at the Maui Hilton, and a personal guided tour of the White House!”
When I pointed this out on Twitter, a Trump fan of indeterminate sincerity tweeted back “Wake … up, sheeple!”
How did this man get onto the stage? And how can we get him off, given the apparent passion of his base, who flood online polls with support for The Donald? He and Bernie Sanders are giving me flashbacks to those heady days of 2007, when a rash mention of Ron Paul’s name in a column, much less criticizing his somewhat tenuous grasp on monetary economics, was good for hundreds of comments and emails, assuring you that Dr. Paul was going to be the next president of the United States because he was finally offering Americans a real alternative.
Donald Trump is not going to be president. Bernie Sanders is also not going to be president. Their appeal to their supporters is precisely the reason they are not going to be president. Every few years, a large number of Americans need to learn the same lesson: The reason you don’t hear the solutions that you want coming from the boring, scripted, mainstream politicians who get elected is that the solutions that you want do not appeal to the majority of your fellow countrymen.
You could think of an elected politician as a little bit like Applebee’s, or Olive Garden, or TGI Fridays. The food at these places is not horrifying. It’s fine: bland, familiar, and heavily reliant on fat, salt and sugar rather than innovative flavor combinations to tickle your tastebuds. Luckily, salt, fat, and sugar are tasty, so pretty much anyone in the country can walk into one of these restaurants and find something to eat. But no one in history has ever walked out of one saying “ Finally, a restaurateur who has the courage to offer us radical change in our menus, and flavors we’ve never tasted before!”
Now, there is a market for that kind of restaurant. It consists of a small number of educated people in urban areas. You can make a decent living catering to their tastes.
What you cannot do is get the majority of Americans to eat there. If you want a mass market then your menu options need to center on the conventional, the inoffensive and the bland. Because when you’re dealing with a lot of people of varying tastes, you have to be at least as worried about driving people away as you do about pleasing them.
Trump’s appeal seems to be largely that he will say any old thing that pops into his head. And for a sizable segment of the population, which is sick of being shushed by their self- appointed betters in the coastal corridors, that’s refreshing. Every time the chattering classes go into paroxysms about Trump’s latest outburst, that merely heightens his appeal. Ultimately, however, this is a bad reason to elect someone president – sort of like marrying a deadbeat alcoholic with commitment issues because your ex-wife hates her.
And when we move beyond two people making a disastrous mistake, and try to get 100 million or so other people to jump on board, it’s not merely unwise, but impossible. As Joe Scarborough remarked during the last round of oversubscribed GOP primaries, “The Republican Party does not nominate crazy.” They may flirt with crazy. But when it’s time to settle down, they pick the boring, middle-of-the-road candidate that they can bring home to the folks in Peoria … and Atlanta … and Cleveland … and Portsmouth. So do the Democrats.
Like many Americans, I enjoy the Trump antics. There’s nothing wrong with that. But there is something wrong with believing that this man might actually become president. I mean … wake up, sheeple.
Megan McArdle is a Bloomberg View columnist who writes on economics, business and public policy.