Business

Jones puts new spin on 'sports drinks'

SEATTLE - Ever wonder what the Seahawks' locker room tastes like after a big game?

Apparently, Jones Soda Co. thinks Seattle NFL fans want to know. The company started taking pre-orders Thursday for a five-pack of sodas with flavors it says reflect the hard work of professional football players.

Clare Bowles, a company spokeswoman, said the four literally named flavors - Dirt, Sports Cream, Perspiration, Natural Field Turf - are "pretty lifelike."

"Perspiration Soda is kind of salty tasting," she said, with a slightly higher sodium content than the average soda, with a smooth, "stinky football sock" finish.

Experience of ointment

A sip of Sports Cream Soda conjures up the experience of rubbing ointment into an aching muscle, while Natural Field Turf Soda is like "playing tackle football, and you get tackled really hard, you're down on the ground and you get a little bit of the grass in your teeth," Bowles said.

Peter van Stolk, chief executive officer of Jones Soda, said in a statement "throughout their career, the average NFL player will spend two years of their life in the gym, eat three pounds of dirt and perspire 10,000 gallons of sweat."

The only sweet soda of the bunch, Sweet Victory, has a berry flavor. Each bottle features the photo of a Seattle Seahawks player.

Limited quantities of the five-pack are expected to reach store shelves in select regions of the country Monday.

In May, Jones Soda announced it won a five-year contract to sell nonalcoholic beverages at the Seahawks' home stadium, Qwest Field, beating out The Coca-Cola Co.

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