A consultant told the state Transportation Commission there’s little interest in buying the naming rights to a ferry.
But the consultant’s report delivered Tuesday says advertising on boats and at terminals should be expanded to generate millions of dollars a year.
The naming rights study was requested by the Legislature and conducted by the TB-Rogstad Consulting company.
The Kitsap Sun reports that the ferry system collected $370,000 from advertising from late 2007 through June 2009.
Ferry Director David Moseley said the system will work with a company called Trans4media to look into expanding advertising to places such as the ferry Web site and ferry schedules.
The Associated Press