FIFA Men's World Cup: Lumen Field transforming into Seattle Stadium
Changes are underway at the soon-to-be Seattle Stadium, which is more commonly known as Lumen Field.
Depending on when and where you looked at the stadium this week, you might've noticed the word "Lumen" covered up, leaving just the word "Field" on the side of the stadium and in other places.
The 68,000-seat stadium will be rebranded to Seattle Stadium" for the duration of the men's World Cup. According to a representative from the Seahawks, FIFA's exclusive use period began on May 17 and will run through the end of the World Cup. Seattle is set to host six games between June 15 and July 6. The tournament begins June 11 and ends July 19.
The Washington state legislature approved $19.5 million in funding for the Washington State Public Stadium Authority in the 2025 budget for "capital improvements required to host the 2026 World Cup in Seattle," and $19.4 million of that funding is for Lumen field, and $100,000 is for the Gonzaga University practice field, which Egypt will use as its base camp.
All of the 16 stadiums across the U.S., Canada and Mexico will be neutrally renamed for the World Cup. SoFi Stadium will transform into Los Angeles Stadium, Arrowhead Stadium will be Kansas City Stadium and so on. Across the country, other stadiums have also begun the process of covering up signage.
At Lumen, crews put up metal fencing around the stadium on Wednesday morning, blocking access to the north parking lot. The word Lumen was already covered in various places, including a wall mural by gate 4 and the large lettering on the northeast side of the stadium that is visible from King Street.
In addition to removing Lumen branding from the stadium, "all visible sponsor signage will be covered in the coming weeks as part of FIFA's clean site requirements," according to Kaitlin Goodall, the Seahawks director of business communications.
"FIFA is working closely with stadium authorities and host cities to implement these requirements in a manner consistent with previous editions of the tournament, while taking into account the unique infrastructure and operational considerations at each venue, an emailed statement from a FIFA representative read in part.
FIFA declined to answer questions regarding who is doing the work and the timeline, stating they don't comment on specific arrangements relating to individual stadiums.
The work is split into two parts. The first involves resetting the stadium to a clean slate. The second is when it gets a FIFA makeover. Another piece of the preparation was installing a grass field inside the stadium, which began at the end of February.
FIFA's sponsors will be front and center throughout the World Cup. The biggest sponsors of the tournament include Adidas and Coca-Cola. The Sports Business Journal reported last fall that FIFA projected bringing in $2.8 billion in revenue from marketing rights alone during the current four-year cycle. The majority of that revenue will come from the World Cup.
The stadium has held this name since September 2020. It was originally named Seahawks Stadium when it first opened in 2002 and has also been called Qwest Field and CenturyLink Field.
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This story was originally published May 22, 2026 at 5:05 PM.