Report: 'Sunday Night Football' Could Be Heading Elsewhere

The NFL is milking every dollar it can from the many networks and streaming platforms trying to get a piece of the pie, and one insider believes that NBC's Sunday Night Football will be hard-pressed to fend off bidders for their highly-coveted timeslot.

Speaking to sports media insider John Ourand, Michael Nathanson of MoffettNathanson asserted that NBC is at risk of losing its Sunday Night Football package amid soaring prices of NFL broadcast rights. Nathanson believes that Netflix will be motivated to offer the sun and the moon for Sunday Night Football, since it will give the streaming service the ability to monetize a weekly NFL game and make a killing in ad revenue.

"Look at what NBC is paying for the NBA," Nathanson said. "Now imagine what the NFL wants for Sunday Night Football, which is the best game. What's stopping Netflix, which wants more events, to get Sunday night's best game for 18 straight weeks? That would accelerate its ability to monetize ads. So, to me, the NBC Sunday night game is probably the most at risk."

Amazon is also a streaming platform that would probably want to get its bid in for Sunday Night Football too. As it stands, Amazon Prime Video only has Thursday Night Football plus a few special games scattered across the latter months of the schedule. Adding Sunday Night Football could turn Prime Video from a product more easily dismissed into a must-have for NFL fans.

That being said, concerns over the NFL's increasing willingness to make certain games not only exclusive but prohibitively more expensive is causing concern and anger among fans.

Fan response

Obviously, the idea of Sunday Night Football being taken anywhere but NBC, let alone to a streaming platform, was downright offense to fans:

"TNF is garbage regardless of who owns it, SNF is the game of the week. Genuinely boycott worthy," one user remarked.

"Let's ruin things even more," another mocked.

"Unless it's free, I wouldn't spend a dime watching games on streaming services."

All of this speculation comes amid the start of a federal investigation into the NFL's business practices and whether it has been violating its decades-old antitrust exemption.

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This story was originally published April 14, 2026 at 8:33 AM.