NYX Shine Loud is the best liquid lipstick I’ve ever tried — here’s why

Although I’m a makeup minimalist, I’ve always loved using lipstick as an accessory. The perfect red or pink can accent an outfit just like a great jacket or pair of earrings. So over the years, I’ve tried many different brands of creams, glosses and liquid lippies to find the shades I love most, and — even more elusive — formulas that actually stay on through meals, sipping from my precious water bottle and just living life. As an animal lover, I’m devoted to purchasing cruelty-free products, so NYX, the affordable, beauty-influencer-beloved, vegan brand has always been a favorite of mine (though it’s worth noting that while NYX doesn’t use animal testing for its products or ingredients, it is owned by L’Oreal, which is not a cruelty-free company). After trying and loving the brand’s Butter Gloss and Lip Lingerie matte liquid lipstick, I finally caved to all the Instagram ads I was getting for their dual-ended Shine Loud liquid lip — and, spoiler alert, it blew everything else I’d ever used out of the water.

NYX Shine Loud Liquid Lipstick, $8.53+

There’s lots to love about this product, but first and foremost, it really lasts longer than any other lipstick I’ve tried, even through serious tests, including meals and kissing. I was amazed that I could actually go about my day and still have 90% of my lipstick intact several hours and activities later. It claims to offer up to 16 hours of wear, and I believe it. I sometimes wake up with some of the color still on the next morning!

I started with the super bold cherry shade Rebel In Red (one of 12 colors currently available on Amazon for up to 29% off) and was so obsessed that I quickly ordered the perfect subtle pink Trophy Life (not available on Amazon, but you can get it for $12 at Ulta). Since it’s so bright, the red shows fading and chips a bit more, but it still fares better than other red lipsticks I’ve tried. Meanwhile, the more natural pink’s fading is hardly noticeable at all. As it wears, you may feel it piling a bit, but it’s not very visible.

The application is a two-step process. First, you swipe on the pigmented, slightly creamy base coat formulated with hydrating, protective oils including jojoba, macadamia seed and passionfruit seed. This end of the product has a doe-foot applicator (my favorite) and application is easy — though be warned it’s also easy to get on your teeth for the first few minutes it’s drying! You could totally rock this layer by itself for a look that more resembles a traditional, somewhat shiny liquid lip. But if you want a shinier look, let the first layer dry, swipe on the second end for a glossy look. I much prefer this magic concoction to other brands of liquid lipstick; I know some people swear by the truly liquid-y formulas of brands like The Lip Bar and Urban Decay, but I’m partial to this slightly creamy texture. Plus, while my other favorite liquid lipsticks (NYX’s Lip Lingerie and Fenty Beauty’s Icon) are matte, the shine makes this one particularly special.

I’m clearly not the only one obsessed with this stuff. In fact, I may be late to the party — it already has 4,600 five-star ratings on Amazon. These reviewers are equally as amazed by its staying power as I am; one even titled their review, “This will stay on forever!!” Another says, “I use this every day, [and I’ve] literally found my favorite go-to.”

For $12 or less, this lipstick will serve you better than expensive brands and make you feel fabulous — it certainly has for me. Just be warned, you may find yourself ordering more and more colors because you love it so much. I tried my third shade, the hot pink Lead Everything (of course even the names are cute) today, and sat here eating a burger as I wrote this. And you know what? I won’t be needing to touch up before my next video call.

In Partnership With Us Weekly and Woman’s World

This story was originally published October 24, 2024 at 2:30 PM with the headline "NYX Shine Loud is the best liquid lipstick I’ve ever tried — here’s why."

Katy Herman

Contributor

Katy Herman is a freelance writer and editor specializing in commerce, fashion, and pop culture. She spent seven years on the BuzzFeed Shopping team, starting as an editorial fellow and moving up to an editor and manager overseeing the hiring and training of new fellows. She’s passionate about creating conversational, inclusive content that can brighten a reader’s day and introduce them to their new favorite product — especially if it’s a new piece in their wardrobe that will make them feel like their best self. She has also contributed to Chicago Splash, Girls’ Life, Mission Magazine, and Sartorial Geek. When she’s not writing, she’s serving as the executive director of The Hansel Foundation, a nonprofit she co-founded to advocate for the rescue of pit bull-type dogs.

Abby Kass

McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.