Question: How many of you plan to pull out the South Sound TV tabloid in today’s newspaper and use it to plan your television viewing during the week?
Answer: Not many.
Study after study shows that a small and diminishing number of readers actually use a weekly TV book. Given today’s technology, more and more television viewers are getting their scheduling information on-screen, online and by simply programming their digital recording devices to save their favorite shows.
Even the once-king of the publishing world, TV Guide, converted to delivering its information online and on-screen through the TV Guide channel. You can still subscribe to a TV Guide magazine, of course, at the price of $20 for 48 issues, or about 42 cents each.
That’s why most newspapers have discontinued delivering weekly TV books to every subscriber, and The Olympian is following that trend beginning with next Sunday’s edition.
By continuing to print more than 30,000 TV books every week — weekly guides that most readers are discarding — we are simply wasting newsprint.
Beginning next Sunday, we will deliver South Sound TV only to those readers who actually use the weekly guide, and choose to receive it at the minimal weekly charge of 25 cents. Current subscribers who opt in to receive the TV book won’t have to pay anything more until their subscriptions come up for renewal.
Reducing the number of copies printed is good for the environment and helps us to keep our subscription rates as low as possible.
If you decide not to opt-in for the TV book, we will continue to provide you with television schedule information every day, including Sunday, through the daily grid in our newspaper.
If you want to continuing receiving South Sound TV, then you must call the number listed in the notice on today’s front page (1-800-905-0296). If you call by 3:30 p.m. Thursday, you’ll continue receiving the book next Sunday without interruption.
Are you ready for some football?
The Olympian launches a new online contest today.
Pick the winners of the NFL and college football games listed on www.theolympian.com and you could win prizes every week and compete for the season-ending grand prize.
You’ll find details in the advertisement in today’s newspaper and complete rules on our Web site.
MAKE YOUR VOICE HEARD
The fall general election is approaching quickly. Your ballots will arrive in the mail in about six weeks. Do you know the candidates for local office?
The Olympian has teamed up with the Thurston County League of Women Voters to bring you two candidate forums at The Olympia Center in downtown Olympia.
On Sept. 30, the candidates for Olympia City Council along with the Port of Olympia Commission will answer questions submitted by readers and members of the audience.
The next night, Oct. 1, candidates for Lacey City Council, Tumwater mayor and the Thurston County Commission will take the stage to answer your questions.
Both forums will begin at 7 p.m. and TCTV will broadcast them.
George Le Masurier, publisher of The Olympian, can be reached at 360-357-0206 or firstname.lastname@example.org.