A Tacoma TikToker posted a jingle. Weeks later, it was on national television

On a particularly hot day last year, Tacoma native Romeo Bingham was sipping on a Dr Pepper when an idea for a jingle popped in their head.

“I swear it just, like, came out of me,” Bingham, 26, said.

Bingham, who uses they/them pronouns, decided to post a video singing the jingle on their TikTok, @romeosshow, in December. Millions of viewers on TikTok took notice, and eventually, so did Dr Pepper.

The jingle is simple, but effective: “Dr. Pepper, baby, it’s good and nice. Doo doo doo.”

Just a few weeks later, millions across the country heard Bingham’s voice in a Dr Pepper commercial, broadcast during the College Football Playoff National Championship.

After that Dr Pepper TikTok, other companies started reaching out. Soon, Bingham had secured partnerships with big names like Hyundai and Vita Coco, a coconut-water company that ended up sending Bingham and their family to Super Bowl LX.

“When I got the call from my manager … I freaked out,” Bingham said.

At the Super Bowl, Bingham donned Vita Coco merch and posted a video of themselves at the game, singing their original Vita Coco jingle.

“Vita Coco, you’ll go loco, ‘cuz it’s so dang delicioso, ba-dum-bum,” Bingham cheerfully belts out.

It might look like overnight stardom, but in reality, Bingham has been posting for years, slowly growing a following of loyal fans.

Bingham has lived in Tacoma their whole life, growing up in Hilltop and attending Stadium High School. They said they started posting videos on TikTok back in 2021 as a way to connect with people.

Naturally comedic and blunt, Bingham’s authenticity shone through easily, even in videos that were just a few seconds long.

TikTok seemed like a natural transition for Bingham, who had expressed themselves for years in other mediums like music, theater and poetry.

A lot of Bingham’s content is comedic and offbeat, like an idea for a Drake music video or their plan in case of a zombie apocalypse.

Some of their videos have more serious undertones, like stories about battles with bipolar disorder and manic episodes.

“I decided to post stuff like that because I was at a point one time in my life where I was going through that, and it wasn’t funny. Now that I’ve overcome it, I can, not necessarily make light of it, but get better clarity on it and also make people feel less alone,” Bingham said.

While Bingham might be known for their TikTok videos, they have plans beyond social media.

Bingham makes their own music, which they occasionally post on TikTok. They’ve also performed at the Tacoma Comedy Club. One day, they hope to create a variety show and sell out the Tacoma Dome.

“Am I the best at those things? Maybe not, but it’ll be fun, and it’ll be cool to connect with my audience,” Bingham said.

Bingham said even if they go on to bigger and better things, they still want to make content and show up for their fans on social media.

“I’m posting with the intent to make people smile,” Bingham said.

This story was originally published February 19, 2026 at 11:47 AM with the headline "A Tacoma TikToker posted a jingle. Weeks later, it was on national television."