Air Jordan 3 AWOK 'Vogue Black' - First Jordan Women's Collab, Still Limited, Worth the Chase: Where to Buy
The Air Jordan 3 AWOK "Vogue Black" doesn't really sit in the same space as most Jordan 3s. This one leans more into fashion. The all-black finish keeps things understated, but the materials are what sets this pair apart. I know how limited this release was when it dropped, and that story hasn't really changed. Pairs are still hard to come by, and the demand reflects it. Some sneakers stand out because of their color story, but this one does it a different way.
Air Jordan 3 AWOK 'Vogue Black' at a Glance
| Detail | Info |
|---|---|
Sneaker | Air Jordan 3 SE AWOK 'Vogue Black' |
Style Code | BQ3195-001 |
Colorway | Black/Sail |
Original Retail Price | $220 |
Release Year | 2018 |
Sizing | Women's exclusive (W5–W16.5) |
The AWOK "Vogue Black" was the first-ever Jordan Brand women's collab, a partnership with Vogue editor-in-chief Anna Wintour. AWOK stands for "Anna Wintour Okay," her editorial approval stamp. The release came with a premium box, suede dust bags, and an "Edited by Vogue" hangtag. Access required unlocking via a SNKRS Cam poster scan - keeping pairs deliberately scarce. Fashion-forward Jordan collabs have come a long way since, but the AWOK started that conversation. The Air Jordan 3 x Teyana Taylor "Concrete Rose" is the most recent example of that lineage continuing.
Where Can You Buy the Air Jordan 3 AWOK 'Vogue Black'?
StockX and GOAT both carry the "Vogue Black" but the market is genuinely thin. Only a handful of sales in recent months, with prices running $180–$325 on StockX across the size run. eBay has additional listings worth checking, especially for specific sizes. When your size is there, that's the window. Waiting for a better price on a release this limited usually means waiting on a size that's no longer available. The Air Jordan 3 "Powder Blue" is another AJ3 where scarcity drove the resale story, a different colorway, but the same patience required.
What Makes the AWOK 'Vogue Black' Different From Other Jordan 3s?
This is where it gets interesting for me. I love it when fashion and sneakers meet in harmony, instead of feeling forced, and the AWOK does that. The entire upper is black metallic tweed inspired by Anna Wintour's signature suits, replacing the standard leather and elephant print that define most AJ3s. The glossy heel tab carries the AWOK stamp in place of Nike Air branding, and Sail hits land on the Jumpman, eyestay, and outsole for just enough contrast. Nike's own copy described the design process as "editing shoes like an issue of the magazine". The Air Jordan 1 x Teyana Taylor "A Rose From Harlem" hits the same intersection of fashion and sneaker culture the right way, but the AWOK got there first.
Should You Buy the Air Jordan 3 AWOK 'Vogue Black'?
If you're at the intersection of fashion and sneakers, this one is for you. The tweed upper, the AWOK branding, and the collab history give it a story that most Jordan 3s can't touch. Pricing on the secondary market is still reasonable relative to what a release this limited and this storied should command. No retro is on the calendar. What's available now is what you're working with - and for a collab that opened the door for every Jordan women's partnership that followed, the chase is worth it.
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This story was originally published April 13, 2026 at 3:00 PM.