Air Jordan 3 ‘Black Cement': OG Return, Lasting Impact & Where to Buy Now
The Air Jordan 3 "Black Cement" was the first sneaker I ever saw a replica of. I was in second grade, and even then I was already a sneakerhead. During reading class, I looked down and saw what I thought were the newest Jordans, but something felt off. Back then, I had no concept of fakes or resale prices, so I couldn't understand what I was seeing. I eventually learned those sneakers weren't a mistake-they were fugazis.
When the AJ3 "Black Cement" touched down in 1988, everybody wanted a pair, even if it meant rocking a replica. That's how powerful Tinker Hatfield's design was then, and nearly four decades later, it still hasn't lost its touch. Let's get into it.
Quick Facts
Detail | Info |
Sneaker | Air Jordan 3 Black Cement (2024) |
Style Code | DN3707-010 |
Colorway | Black/Cement Grey/Summit White/Fire Red |
Release Date | November 23, 2024 |
Retail Price | $220 |
Nickname | Black Cement / Bred Cement |
Original Release | 1988 |
Designer | Tinker Hatfield |
Back to 1988, Down to the Details
When the Air Jordan 3 "Black Cement" returned in 2024, it was the highlight of Jordan Brand's holiday season. In-hand photos from zSneakerHeadz showed the icon returning to its OG roots, with a shape and cut that closely resembled the original 1988 release.
Black tumbled leather, elephant print overlays at the toe and heel, and coveted Nike Air branding on the heel-something not seen on a retro AJ3 since 2018-all made their return. Fire Red accents delivered unmistakable Chicago energy and served as a reminder of Michael Jordan in his prime.
Air Jordan 3 "Black/Cement"
— Sneaker News (@SneakerNews) July 24, 2024
NEW OFFICIAL RETAILER IMAGES
Release Date: November 23rd, 2024
How many pairs are you copping? pic.twitter.com/x4nEvrbRtr
The 2024 release marked the sixth reissue of a sneaker that set the streets on fire the moment it first landed. My second-grade classmate wore replicas to fit in, but you don't have to. Authentic pairs are still available today.
Where to Buy the Air Jordan 3 "Black Cement" Now
The Air Jordan 3 "Black Cement" (Style Code: DN3707-010) last released in 2024 and received multiple restocks in 2025. Current prices on GOAT, StockX, and Flight Club remain surprisingly reasonable for one of the most important sneakers ever made-especially in common sizes.
Prices fluctuate based on size and condition, but the "Black Cement" 3 remains more accessible than many sneakerheads probably expected. For a sneaker this iconic, that's a welcome surprise.
Direct Air Jordan 3 "Black Cement" Purchase Links:
Why the Air Jordan 3 "Black Cement" Matters
Michael Jordan tore up the NBA during the 1988 season, racking up accolades and leaving little doubt about who the best player in the league was. At the same time, Tinker Hatfield's elephant print, visible Air cushioning, and premium materials gave the Air Jordan 3 a level of style and attitude that still feels fresh nearly four decades later.
But beyond basketball, MJ's blacked-out sneakers gave the streets a voice. Wearing the same shoes as one of the most famous people on the planet made people feel connected to something bigger than themselves. The Black Cement 3 became a symbol of status, but it also represented recognition. For many sneakerheads, it wasn't just a basketball shoe-it was a cultural statement.
Related: Air Jordan 6 'Brick by Brick' Concept: Bike Air Branding, Brick-Red Suede & Holiday Hype
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This story was originally published June 6, 2026 at 10:34 AM.